Color Selection
Make your sign say all it has to in a few words.
Bright red can be eye-catching, but not if i is just one of many red signs on your block. Contrast colors for better results, choose a sign that reflects the personality of yourself, your business, and the kind of clientele you want to attract.
Reading Time
The biggest sign isn’t necessarily the best sign.
Think about how far the sign has to read if you want to attract the motorists a mile down the road, you’ll need a large sign. If you want the sign to fit on your door, a reduced sign is better. Plan ahead, check with your local zoning office or government agency for zoning regulations concerning the size and kinds of signs allowed for your premises.
SIGN BUYER’S CHECKLIST
Here’s a quick questionnaire to help identify your signage needs and guide us in making good recommendations for your project.
1. Use of Your Sign
Are you directing, informing, or selling?
2. Display Time and Conditions
Temporary or permanent? Indoors or outdoors?
3. Image You Want to Project
Professional? Sophisticated? Youthful? Fun? How should it coordinate with your other graphics and advertising?
4. Your Target Customers
Whose attention do you want to attract?
5. Viewing Distance and Time
How far will readers be from the sign? How long will they have to read it?
6. Mounting Your Sign
Where will the sign be displayed? How will it be attached? Will you need the approval of a landlord or local sign code authority?
7. Sign Copy and Layout
What message do you want to communicate in your copy? Do you have special logo or layout requirements?
8. Make Your Sign Say All It Has to in a Few Words
Bright red can be eye-catching, but not if i is just one of many red signs on your block. Contrast colors for better results, choose a sign that reflects the personality of yourself, your business, and the kind of clientele you want to attract.
9. The Biggest Sign Isn’t Necessarily the Best Sign
Think about how far the sign has to read if you want to attract the motorists a mile down the road, you’ll need a large sign. If you want the sign to fit on your door, a reduced sign is better. Plan ahead, check with your local zoning office or government agency for zoning regulations concerning the size and kinds of signs allowed for your premises.